It's when the Department of Justice (DOJ) issued an opinion on ADA Compliance for websites. Not the first time ADA Compliance for websites had been examined. But an official stance was taken about it for business websites.
Because of the DOJ's official position that business websites should meet specific accessibility standards, we believe the number of lawsuits related to non-compliance will quickly rise. It can happen to you.
We want to be part of an ethical and inclusive solution to prevent problems specialty food brands might face when it comes to risk their e-commerce website has from non-compliance.
E-Commerce & The Food Industry Impacted
Prevent it from happening to you.
As a specialty brand selling online, having an accessible website should make sense. An increasing number of small to mid-sized businesses are getting hit with thousands of lawsuits and demand letters because of website accessibility non-compliance.
It's no wonder the National Retail Federation issued a warning urging companies to take this more seriously. Not all industries are affected equally. E-commerce and the food industry are two of the most impacted industries.
Web accessibility (ADA) lawsuits & demand letters
300%
increase from 2018-2019
DOJ
affirmed Title III of the ADA applies to websites, Nov. 2018
265,000
estimated number of demand letters sent in 2020
93%
of demand letters settled outside of court, average $20k-$150k
We searched for effective, simple, & inexpensive solutions
The current alternatives:
Manual web accessibility coding work Ranges from $5k-$15k per project. Slow to implement with no ongoing solution.
Web accessibility plugin Achieves only 20% compliance – still making you vulnerable to lawsuits since it doesn't abide by the legislative guidelines.
According to ADA title III, every business website has to be accessible to people with disabilities, or it will be at risk of being sued and facing unnecessary legal expenses.
People with disabilities make up 20% of the world's population
A segment of people you cannot ignore
Offering the disabled a compliant website means a lot. It's a huge step toward creating a world that promotes inclusion of all of its members. A world which values everyone for who they are – regardless of skills.
The disabled are very brand loyal Think of what that says about your brand when they're included in your website. When you've made it a point to say "you matter to us." Imagine how a disabled person would feel that your company said YES to including them into your brand values and engaging them on their terms.
Compliance In 3 Quick Steps
We customize the accessiBe widget to match your website’s brand colors, visual style, & position.
Sign up at accessiBe for your FREE 7-DAY TRIAL directly. Or complete the form below & we'll contact you within 24 hours. Ask us about doing a FREE audit scan on your site.
