March 18, 2022 was a milestone date.
It's when the Department of Justice (DOJ) issued an opinion on ADA Compliance for websites. Not the first time ADA Compliance for websites had been examined. But an official stance was taken about it for business websites.
Because of the DOJ's official position that business websites should meet specific accessibility standards, we believe the number of lawsuits related to non-compliance will quickly rise. It can happen to you.
We want to be part of an ethical and inclusive solution to prevent problems specialty food brands might face when it comes to risk their e-commerce website has from non-compliance.
Prevent it from happening to you.
As a specialty brand selling online, having an accessible website should make sense. An increasing number of small to mid-sized businesses are getting hit with thousands of lawsuits and demand letters because of website accessibility non-compliance.
It's no wonder the National Retail Federation issued a warning urging companies to take this more seriously. Not all industries are affected equally. E-commerce and the food industry are two of the most impacted industries.
affirmed Title III of the ADA
applies to websites, Nov. 2018
estimated number of
demand letters sent in 2020
of demand letters settled
outside of court, average $20k-$150k
The current alternatives:
for people with cognitive disorders
for the motor impaired
Assistive technology & screen
reader optimization for blind users
Stop flashing animations to
prevent epileptic seizures
Closed captions for
the hearing impaired
UI & design adjustments
for the visually impaired
A segment of people you cannot ignore
Offering the disabled a compliant website means a lot. It's a huge step toward creating a world that promotes inclusion of all of its members. A world which values everyone for who they are – regardless of skills.
The disabled are very brand loyal
Think of what that says about your brand when they're included in your website. When you've made it a point to say "you matter to us." Imagine how a disabled person would feel that your company said YES to including them into your brand values and engaging them on their terms.