Elevate your brand
& increase prospects interest
Content with a purpose
The message your inbound strategy delivers
It’s what you’re trying to feed to your visitors, leads, customers, and promoters. Now think of the ways or “contexts” in which you can deliver that message. There’s blogs, emails, landing pages, social media, and more.
We’ll show you the recipe for creating remarkable content.
Deliver the right message. To the right person. At the right time.
An average of 36% of B2B & B2C marketers
have a documented content strategy
(source: Content Marketing Institute)
Create content your ideal buyers will love
Building out a plan for your content creation machine takes time – but is so worth it. It pulls people from one stage of the inbound methodology to another.
Fueling a successful inbound strategy
It plays an integral part in each and every stage, attracts the right visitors to your site, converts them into leads, nurtures them and helps close them into customers. It’s also a big part of what delights them into promoters.
What content goes where?
Blog posts & video
Works perfectly in the Attract stage. You optimize it using keywords and you promote it using social media.
Perfect content that’s ideal in the Convert stage. Content is what your website forms lead people to, and what your calls-to-action entice visitors to download. It drives those visitors to convert into leads because it’s what they receive in exchange for their email addresses.
In the Close stage, content is what builds the emails that your leads are opening. Vow to eliminate “blasts.” Instead segmented your list and engage those who’ll look forward to your content and be conversational with you.
It’s the stuff that will Delight customers into promoters of your brand. Personalized content not only educates them, it helps offer that outstanding customer service and outreach that creates ambassadors who want to share your story.