Content  Marketing

Elevate your brand
& increase prospects interest

Content with a purpose

The message your inbound strategy delivers

It’s what you’re trying to feed to your visitors, leads, customers, and promoters. Now think of the ways or “contexts” in which you can deliver that message. There’s blogs, emails, landing pages, social media, and more.

We’ll show you the recipe for creating remarkable content.
Deliver the right message. To the right person. At the right time.

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An average of 36% of B2B & B2C marketers
have a documented content strategy

(source: Content Marketing Institute)

Create content your ideal buyers will love

Building out a plan for your content creation machine takes time – but is so worth it. It pulls people from one stage of the inbound methodology to another.

Fueling a successful inbound strategy

It plays an integral part in each and every stage, attracts the right visitors to your site, converts them into leads, nurtures them and helps close them into customers. It’s also a big part of what delights them into promoters.

What content goes where?

Blog posts & video

Works perfectly in the Attract stage. You optimize it using keywords and you promote it using social media.

Website forms

Perfect content that’s ideal in the Convert stage. Content is what your website forms lead people to, and what your calls-to-action entice visitors to download. It drives those visitors to convert into leads because it’s what they receive in exchange for their email addresses.

E-mails

In the Close stage, content is what builds the emails that your leads are opening. Vow to eliminate “blasts.” Instead segmented your list and engage those who’ll look forward to your content and be conversational with you.

Personalized content

It’s the stuff that will Delight customers into promoters of your brand. Personalized content not only educates them, it helps offer that outstanding customer service and outreach that creates ambassadors who want to share your story.

Free User Guide

The Content Marketing Guide

Planning, developing, and promoting your content can be extremely difficult and time consuming, especially for smaller companies that may not have the resources to hire a content team. It’s easier when a clear path is mapped out for you, so HubSpot and Evernote teamed up to bring you this Content Marketing Guide.

The Content Marketing Guide is the ultimate collection of content templates and tips packaged in an Evernote notebook. In the notebook we’ll take you from the very first stage of getting buy-in from management, all the way through the planning, development, and promotion of your content, as well as providing an inspirational note to get your creative juices flowing.

What’s your Content Marketing story?

We’ll give you a creative solution