Earn An Average of 5.78X ROI with NANO & MICRO Influencers

E-commerce Marketing Agency for Specialty Brands Gourmet Foods Companies & CPG Manufacturers

Stuck With Underperforming Social Media?

No matter how many times you post, the needle just doesn't move.  And every time you invest in ads, you never see a profitable return. This may sound all too familiar. Having no social presence is equivalent to throwing money in the trash. But by itself, it's not enough to drive business growth.

According to Influencer Marketing Hub, Influencer campaigns on average net you 5.78X Return on Investment. Check out a simple, affordable, and profitable way to boost audience growth and e-commerce with  Food Influencers.

HubSpot Video
Influencer Marketing

What Is Influencer Marketing?

Influencer marketing is when a social media Influencer works with a brand to promote its products by making brand mentions and endorsements to help improve brand recognition. In return, the brand compensates them with cash, free products, or rewards. You can work with Influencers in a number of ways:

  • Sponsored Content
  • Discounts / Affiliate Link
  • Giveaways & Seasonal Promos
  • Brand Ambassador
  • Reviews
  • Takeovers

Why NANO vs. MACRO Influencers?

To put it simply, NANO and MICRO influencers tend to be more cost efficient, easier to get in contact with and negotiate, as well as have a higher engagement rate.  For example, you may find an influencer with a 1K super-loyal followers who’ll drive more sales than a MACRO influencer with 700K followers with low engagement rates.

It’s not just about reach, working with influencers is about authenticity and brand connection. This is why we've developed these resources for specialty food brands. Our goal is to help you find, connect with, and launch a campaign to tap into the power only a food Influencer can give you.

Why NANO vs. MACRO Influencers

Why invest in Specialty Food Influencers?



of total industry
value in 2021



of brands believe influencer marketing to be effective



Average earned for
every $1 spent



to keep

Benefits Working With Specialty Food Influencers

Social Media


Influencers can be hired to create original content (images, videos, blog posts, etc.) that highlight a brand's products or services. 

Chef Influencer


Brands can save money and avoid unnecessary work when audiences tell you whether or not they're interested in your new product.

Attract Buyers & Fans


Influencers can introduce brands to new communities they would have never considered targeting. This can be game changing for brands.

Specialty food influencer

Virality & Brand Awareness

Brands can really go viral or reach way more potential customers – depending on the influencer or campaigns.

specialty food influencer marketing agency

Increased Sales

Discount offers, affiliate links & brand awareness can boost sales on a specific product or your overall business.

Specialty food influencer mom with kids

Social Proof & Trust

Reviews from customers create trust for future potential customers. Companies can think of this as a word-of-mouth referral from a friend.

Our 2023 Food Influencer FastStart Kit

4 essential resources for you to get in the game.

We've created 4 step-by-step resources to help you succeed with Food Influencers. No matter what your
food category, there’s an Influencer waiting to share your brand with their engaged and passionate audience.

The Ludwig List

The Official
Ludwig List

Specialty Food Influencers

  • Custom sorting
  • Follower count
  • Engagement rates
Campaign Kit & Strategy Handbook

Campaign Kit
Strategy Handbook

Your guide to extending your
reach for brands on a budget

  • Identify marketing goals
  • Pick the right Influencer
  • Best practices & outreach tips
Influencer Contract Checklist-2
Influencer Contract Agreement Template

Contract Checklist

Due diligence helps you prepare a campaign 

  • Informational template
  • Keep track of important tasks
  • Use prior to creating campaigns


Very handy Agreement template ready for you

  • Attorney vetted
  • Cut & paste template
  • Saves time & money
  • “You can target the people who are actually consuming or looking for your kind of product so that's what I found the most helpful”

    Gretchen V Director, Education & Program Development, Specialty Food Association
  • “It gives me a lot more confidence to work with the influencers. In the new year this is going to be a big focus for me."

    Diane C Owner/Founder, Sweet Diane’s
  • "It has catapulted me to my current numbers, we're talking about from being at at 300 Instagram followers to now, I'm over 1000. I'm so pleased!"

    Gerrie B Owner/Founder, Chef Gerrie Slathers
  • "The Ludwig FastStart Kit has everything you need to know about influencer relations and how to start making money quick. I've seen brands grow revenue up to 8-10X what they're spending on Influencers."

    Keana H Social Media Specialist for CPG Brands

SAVE 60% • 2023 FastStart Kit Special!
Now only $479 (reg. $1,197)
For a limited time only

Ready to extend your Social Media reach with Influencers?

  • "The easiest step-by-step guide to follow and help kick off your Influencer campaign. It really works and is totally worth the investment."