Earn An Average of 5.78X ROI with NANO & MICRO Influencers
Stuck With Underperforming Social Media?
No matter how many times you post, the needle just doesn't move. And every time you invest in ads, you never see a profitable return. This may sound all too familiar. Having no social presence is equivalent to throwing money in the trash. But by itself, it's not enough to drive business growth.
According to Influencer Marketing Hub, Influencer campaigns on average net you 5.78X Return on Investment. Check out a simple, affordable, and profitable way to boost audience growth and e-commerce with Food Influencers.
What Is Influencer Marketing?
Influencer marketing is when a social media Influencer works with a brand to promote its products by making brand mentions and endorsements to help improve brand recognition. In return, the brand compensates them with cash, free products, or rewards. You can work with Influencers in a number of ways:
Sponsored Content
Discounts / Affiliate Link
Giveaways & Seasonal Promos
Brand Ambassador
Reviews
Takeovers
Why NANO vs. MACRO Influencers?
To put it simply, NANO and MICRO influencers tend to be more cost efficient, easier to get in contact with and negotiate, as well as have a higher engagement rate. For example, you may find an influencer with a 1K super-loyal followers who’ll drive more sales than a MACRO influencer with 700K followers with low engagement rates.
It’s not just about reach, working with influencers is about authenticity and brand connection. This is why we've developed these resources for specialty food brands. Our goal is to help you find, connect with, and launch a campaign to tap into the power only a food Influencer can give you.
Why invest in Specialty Food Influencers?
$13B
of total industry value in 2021
90%
of brands believe influencer marketing to be effective
$5.78
Average earned for every $1 spent
100%
yours to keep
Benefits Working With Specialty Food Influencers
Content
Influencers can be hired to create original content (images, videos, blog posts, etc.) that highlight a brand's products or services.
Feedback
Brands can save money and avoid unnecessary work when audiences tell you whether or not they're interested in your new product.
Communities
Influencers can introduce brands to new communities they would have never considered targeting. This can be game changing for brands.
Virality & Brand Awareness
Brands can really go viral or reach way more potential customers – depending on the influencer or campaigns.
Increased Sales
Discount offers, affiliate links & brand awareness can boost sales on a specific product or your overall business.
Social Proof & Trust
Reviews from customers create trust for future potential customers. Companies can think of this as a word-of-mouth referral from a friend.
We've created 4 step-by-step resources to help you succeed with Food Influencers. No matter what your food category, there’s an Influencer waiting to share your brand with their engaged and passionate audience.
1 The Official Ludwig List
1K NANO / MICRO Specialty Food Influencers
Custom sorting
Follower count
Engagement rates
2 Campaign Kit Strategy Handbook
Your guide to extending your reach for brands on a budget
Identify marketing goals
Pick the right Influencer
Best practices & outreach tips
3 Influencer Contract Checklist
Due diligence helps you prepare a campaign
Informational template
Keep track of important tasks
Use prior to creating campaigns
4 Sample Contract
Very handy Agreement template ready for you
Attorney vetted
Cut & paste template
Saves time & money
“You can target the people who are actually consuming or looking for your kind of product so that's what I found the most helpful”
Gretchen V
Director, Education & Program Development, Specialty Food Association
“It gives me a lot more confidence to work with the influencers. In the new year this is going to be a big focus for me."
Diane C
Owner/Founder, Sweet Diane’s
"It has catapulted me to my current numbers, we're talking about from being at at 300 Instagram followers to now, I'm over 1000. I'm so pleased!"
Gerrie B
Owner/Founder, Chef Gerrie Slathers
"The Ludwig FastStart Kit has everything you need to know about influencer relations and how to start making money quick. I've seen brands grow revenue up to 8-10X what they're spending on Influencers."
Keana H
Social Media Specialist for CPG Brands
SAVE 60% • 2023 FastStart Kit Special! Now only $479(reg. $1,197) For a limited time only
