Aligning Marketing with Sales
move toward common goals to improve revenue
Where Sales & Marketing come together
A key element to Inbound success
The Inbound method sees Marketing & Sales as two halves of the same team. Would your company benefit from this stronger alignment? “Smarketing” lives in the “Close” stage of Inbound. It’s where marketing passes qualified leads to sales to be closed into customers. Without Smarketing, a significant number of leads may drop.
LM&S will improve your relationship between Marketing & Sales.
You’ll be in a better position to hit key revenue targets.
The same organizational goals
In a company setting, the goal may be revenue. A charity nonprofit’s goal might be donations or gifts.
Visitors & leads tied to sales quotas
Marketing’s job is to create visitors and leads. But if Sales can’t rely on Marketing to drive leads, the teams aren’t working together. And your bottom-line numbers will reflect it. It’s why the Marketing pipeline should be joined to your Sales team quotas.
Compensation around goals
Money can be a valuable lever for jumpstarting organizational alignment.
Sharing Buyer Personas
Getting together around personas will help you create targeted solutions. Details about your personas when uncovered and discussed are huge. Everyone benefits and gets up to date on new developments.