Smarketing

Aligning Marketing with Sales
move toward common goals to improve 
revenue

Where Sales & Marketing come together

A key element to Inbound success

The Inbound method sees Marketing & Sales as two halves of the same team. Would your company benefit from this stronger alignment? “Smarketing” lives in the “Close” stage of Inbound. It’s where marketing passes qualified leads to sales to be closed into customers. Without Smarketing, a significant number of leads may drop.

LM&S will improve your relationship between Marketing & Sales.
You’ll be in a better position to hit key revenue targets.

The same organizational goals

In a company setting, the goal may be revenue. A charity nonprofit’s goal might be donations or gifts.

Visitors & leads tied to sales quotas

Marketing’s job is to create visitors and leads. But if Sales can’t rely on Marketing to drive leads, the teams aren’t working together. And your bottom-line numbers will reflect it. It’s why the Marketing pipeline should be joined to your Sales team quotas.

Compensation around goals

Money can be a valuable lever for jumpstarting organizational alignment.

Sharing Buyer Personas

Getting together around personas will help you create targeted solutions. Details about your personas when uncovered and discussed are huge. Everyone benefits and gets up to date on new developments.

Is Smarketing a good fit for you?


It works with any size organization

Let LM&S help put Smarketing into practice for you. Small businesses may find it most applicable at management levels. But as your company grows you can pick leaders in the Marketing and Sales teams to manage alignment. Here are some key elements we can can put into play that will unify your Marketing & Sales efforts.

Ask us how Smarketing can reduce lost leads.
Enhance organizational transparency & accountability.

• Speaking the same language

• Implementing Service Level Agreements

• Setting up Closed Loop reporting

• Relying on data-driven insight

• Maintaining open communication

• Creating a custom plan for your teams

What’s your Smarketing story?

We’ll give you a creative solution