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E-commerce Marketing Agency for Specialty Brands Gourmet Foods Companies & CPG Manufacturers

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Oct., 9, 2022

Ludwig Marketing & Sales and accessiBe Announce Strategic Partnership

We can now provide clients with access to accessiBe’s AI-powered accessibility solutions, promoting internet accessibility for the disability community.

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Ludwig Marketing & Sales and accessiBe Announce Strategic Partnership

We can now provide clients with access to accessiBe’s AI-powered accessibility
solutions, promoting internet accessibility for the disability community

Alhambra, CA – August 9, 2022,  Ludwig Marketing & Sales, a leading provider of e-commerce solutions for specialty food brands, announced a new strategic partnership with accessiBe, the market leader in web accessibility. LM&S joined the accessiBe Partner Program, designed to provide web and digital agencies, essential tools needed to make their clients’ websites accessible for people with various disabilities. As a result of the partnership, clients will have access to accessiBe’s AI-powered solution, accessWidget, which seamlessly makes websites usable and ADA and WCAG 2.1 compliant.

LM&S will have access to an easy-to-use solution to help ensure their clients’ websites are accessible in a business-friendly way. Making your website accessible will boost your brand’s reputation, open your consumer base to the disability community – totaling more than one billion people globally, and minimize the risk of being exposed to legal action. E-commerce and the food industry are two of the most impacted industries for website non-compliance.

“Joining the accessiBe Partner Program was a no-brainer,” said Lou Nicolaides, LM&S President. “We’re thrilled to provide our clients with the ability to make their websites available to those with disabilities, while also achieving compliance and mitigating any legal risk.”

“We are committed to partnering with professionals, from web agencies to freelance developers and marketers, to equip them with the tools they need to open their websites to the disability community,” said Shir Ekerling, co-founder and CEO of accessiBe. “We are thrilled to partner with Ludwig Marketing & Sales to help ensure that their clients can achieve and maintain web accessibility.”

LM&S will also receive 24-hour automatic maintenance scans of any new and updated content, along with monthly compliance audits.  For additional information on the program, please visit https://www.ludwigmarketingandsales.com/ada-website-compliance.

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About Ludwig Marketing & Sales
Founded in 2011, Ludwig Marketing & Sales is an e-commerce digital marketing & sales agency for global specialty foods manufacturer brands including gourmet foods and CPG manufacturers whose services include helping brands grow their online sales via Amazon, Walmart Marketplace, and Shopify. The company helps brands accelerate sales, improve branding, and enhance customer engagement in the USA online marketplace. The agency, which donates a portion of its revenue to help end childhood hunger in America, also offers HubSpot CRM strategy, and Specialty Food Influencers marketing and ADA Website Compliance solutions. LM&S is a Certified HubSpot Solutions Partner.

About accessiBe
accessiBe is the market leader in AI-powered web accessibility solutions and technologies.  As a web accessibility hub, accessiBe provides different solutions for testing and remediating web accessibility, as well as various professional services, to make the web inclusive and help businesses and agencies comply with web accessibility standards and regulations. accessiBe’s full suite of web accessibility solutions enables agencies and businesses of all sizes, from solopreneur to large corporations, to take part in global inclusion efforts by making their websites available to everybody, regardless of ability. accessiBe's founding team has deep domain expertise in the field of web development and accessibility services and has developed the technologies in close partnership with users who have vision impairments or blindness, epilepsy, motor impairments, cognitive dysfunctions, and other disabilities.

ISpecialty Food Influencer Assets Bundle

June 8, 2022

Ludwig Marketing & Sales Launches Specialty Food Influencers Resources For Specialty Food Brands

We're excited to announce the launch of its Influencer marketing resources to help specialty maker food brands extend their social media reach and increase sales.

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Ludwig Marketing & Sales Launches  Specialty Food Influencers Resources For Specialty Food Brands

June 8, 2022, Alhambra, CA – Ludwig Marketing & Sales is excited to announce the launch of its Influencer marketing resources to help specialty maker food brands extend their social media reach and increase sales. The products consist of The Ludwig List, a directory of over 1,000 nano and micro Influencers, with an accompanying Campaign Kit & Strategy Handbook, a step-by-step guide on how to create influencer marketing campaigns.

“We know how difficult and frustrating it can be for brands to improve their social media,” said Lou Nicolaides, LM&S President. “As an e-commerce agency, we’ve been asked over and over how brands can grow faster online – so my team researched and created simple and affordable resources to help brands target, connect with, and execute Influencer campaigns.”

According to the  Influencer Marketing Hub’s 2021 Benchmark Report, Influencer marketing was valued at over $13B in 2021 with  an average of $5.20 per dollar in return. In addition to developing key relationships with Influencers, other benefits of working with nano and micro Influencers include original content creation, customer feedback, access to new communities, virality, brand awareness, increased sales and social proof.

 The Ludwig List is curated and sortable to save you time, hassle, and money in finding and contacting with the right Influencer. From categories such as keto, vegan, family, bloggers, and more, you can sort based on specialties, follower count, engagement rates, and contact information. The Campaign Kit & Strategy Handbook is a step-by-step action plan that supports you to identify the right marketing goals,  criteria for picking Influencers, best practices, key metrics, outreach templates, communication tips, and more. 

“For my condiment flavor boosters, my social was growing but could be better,” said Gerrie Bielefeld of Chef Gerrie Slathers. “I’m using this to expand my audience, improve sales, and build quality new relationships for my brand.”

To learn more, download their free E-book Marketing 101 Guide or visit https://www.ludwigmarketingandsales.com/influencers

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About Ludwig Marketing & Sales
Founded in 2011, Ludwig Marketing & Sales is an e-commerce digital marketing & sales agency for global specialty foods manufacturer brands including gourmet foods and CPG manufacturers whose services include helping brands grow their online sales via Amazon, Walmart Marketplace, and Shopify. The company helps brands accelerate sales, improve branding, and enhance customer engagement in the USA online marketplace. The agency, which donates a portion of its revenue to help end childhood hunger in America, also offers HubSpot CRM strategy, and Specialty Food Influencers marketing and ADA Website Compliance solutions. LM&S is a Certified HubSpot Solutions Partner.

Winter Fancy Food Show Education Workshop Content Launch and Increase Your Online Sales

April 25, 2022

Winter Fancy Food Show Education Content Available on Demand

If you missed out on our Maker Pass live in Las Vegas, you can still take advantage of the content designed for both new and mature specialty food companies. This package includes all recordings and slides for the sessions listed below: Workshop: Launch and Increase Your Online Sales with Lou Nicolaides, Keana Hoard, and Brandon Ridley of Ludwig Marketing & Sales.

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Keana Hoard, Social Media specialist at Ludwig Marketing & Sales speaks about food influencers

February 7, 2022

Partnering With Influencers: What Companies Should Know

By Julie Gallagher from SFA Feed

Last year, the influencer market was valued at $13.8 billion with businesses making over $5.20 for every dollar spent, said Keana Hoard, social media specialist for Ludwig Marketing & Sales.

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  • “Great team. You helped us take control of Amazon Advertising and were very easy to work with. Helped reduce ACoS and drive new sales, optimized our listings to help improve conversions.”

    Mark W APPLEOOZ