Amazon Store Optimizations

For niche specialty foods brands & CPG companies

Existing Amazon store optimizations
Driving increased revenue & brand exposure

Client: The YES Bar
Amazon Store Optimization

Summary
Paleo-friendly, no-nonsense snack bars with no preservatives, funky binders, or refined sugars.

Previously, The YES Bar was active on the VendorCentral platform. The client needed more control over the content listings, which VendorCentral did not provide. In addition, The YES Bar also needed to amp their visuals, optimize their product titles and descriptions, and link with FBA shipments.

We helped move The YES Bar to Seller Central, setting up their storefront on the new platform. This gave them more freedom with their own listings. We also optimized The YES Bar’s product titles with SEO keyword research on the specific product, created parent/child variations, and finalized the client’s pricing strategies. Our team wholly updated The YES Bar’s product features and photos to engage a more visual audience.

Project Highlights
•  Migrated from Vendor Central to Seller Central
•  Optimized Product Titles
•  Setup Listings on Seller Central
•  Created Parent/Child Variations
•  Assisted with shipment to FBA
•  Accomplished Pricing Strategy and Unit Count Price
•  Updated Product Features & Photos


Result
•  Products achieved a conversion rate of 12.97%
•  Sales increased by over 500% from month 1 to Month 2
•  Accumulated 26 Product Reviews with a 4.7 Star Rating


“Working with Ludwig Sales and Marketing has been an absolute pleasure. They appreciated and supported our active engagement in re-launching our products on Amazon and were responsive and highly engaged throughout that process. We have been able to build a great foundation and channel of business with their help, and look forward to continuing to work with them in the future!  The Ludwig team are real pros!” – Jeremy Cohen – Co-Owner

Client: Marlo’s Bakeshop
Amazon Store Optimization

Summary
“Just like Grandma’s” line of soft-baked, wholesome biscottis with a cause.

Marlo’s Bakeshop’s Amazon storefront was formerly selling through VendorCentral. The client needed optimization work and more control over the content listings, which VendorCentral did not provide. There were complications with detail page control, moving from VendorCentral to SellerCentral. We helped Marlo organize her products for selling on the FBA Prime platform, clean up her product listings that were previously on VendorCentral, create branded automated emails via FeedbackGenius, and integrate SEO keyword research into her content. We also helped Marlo’s Bakeshop enroll in Brand Registry.

Project Highlights
• 12 Duplicate listings successfully merged
• Created cumulative reviews of 232
• Created Parentage for all flavor/size variations
• Successfully sent products in to FBA

Result
• Obtained a #1 New Release for Brown Sugar Coffee Cake Pecan Biscotti (2 Pack)
• Increase sales by 200% from month 1 to month 2 of launch

“It was a pleasure working with the Ludwig team.  They were very responsive and patient with all my questions.  Our increase in sales is a testament to their competence and expertise in this field!” – Marlo Giudice – Founder/Owner

Client: Kasandrinos Olive Oil Co.
Amazon Store Optimization – Relaunch

Summary
Premium high-quality olive oil company with high-volume online DTC sales & growing Amazon store.

The Kasandrinos Amazon store was building momentum with excellent product reviews, and consistent sales. The company’s online store was doing excellent DTC sales and strategy was to optimize Amazon store to build incremental revenue.

Although sales and product ranking in Amazon’s olive oil category were growing, we wanted to focus on stronger discoverability through targeted SEO infused in titles, copy, and backend. We also keyed efforts to improve page conversion with better main product image photography more engaging lifestyle shots, and stronger branded copywriting.

Project Highlights
• Reorganized parent/child products
• Wrote new branded copy using updated formatting
• Re-did SEO for titles and product description and backend
• Added lifestyle photos to better tell more engaging story
• Automated customer service emails
• Consolidated old product reviews into new listings
• Ran automated campaigns

Initial 30-day Comparison Result
• Sessions/Page Views increased by 189%
• Order Items Increased by 307%
• Ordered Product Sales by 266%
• Conversion Rate for olive oil bottle increased by 180% to 32%

Client: Bare Bones Bone Broth
Amazon Store Launch

Summary
Bare Bones is a high-quality, premium line of drinkable soup stocks. The company’s farm-to-table story comes from the essence of cooking – hearty stocks. They were reinvented as ingredients, beverages, and superfoods.

Owners Ryan and Katherine Harvey came to us wanting an optimization of their existing Amazon store listings. The products are high-end, and they have a wonderful engagement and many positive reviews.
Our goal was to establish stronger page SEO for their descriptions and relaunch their page listings to create stronger brand engagement and more conversion of what customers are searching for most in a product such as this.

Project Highlights
• Reorganized parent/child products
• Optimized entire Amazon storefront and all product listings
• Created suite of automated branded emails
• Utilized SEO keywords in search terms
• Relaunched product description pages with more lifestyle photos

Result
• Pending, stay tuned.

Client: Table-Mate
Amazon Store Optimization – Relaunch

Summary
25 Year old Brand takes back online distribution from third parties to provide direct to consumer sales on Amazon and increase brand reputation that had been awash with counterfeits and knockoffs.

Table Mate was a well-established brand with over 25 years of sales in over 60 countries. Unfortunately, during that time, multiple counterfeits and knockoffs had also been established and were selling on Table Mate listings on the Amazon platform and generating hundreds of negative reviews, hurting the brand and potential sales.

With a coordinated effort to clean up the brand and listings on Amazon, we were able to remove the counterfeit sellers and unauthorized listings as well as provide optimized authentic listings and assist Table Mate in handling customer service and fulfillment directly.

Project Highlights
• Created optimized product listings for each of their 4 products & variations
• Provided customer service training & best practices
• Cleaned up dozens of unauthorized & counterfeit listings
• Assisted with Brand Registry Application & Brand Gating
• Setup & integrated Feedback Genius to get Seller & Product Feedback

Result
• Sessions/Page Views increased by 189%
• Achieved #1 New Release for 3 of 4 Table Mate products
• Over $100K in sales in the first 4 months
• Increase sales velocity and selling out of stock in Q4
• Increased rankings for generic terms on all products
• Product reviews went from 0 to 110+ in 4 months


“Utilizing LM&S, Amazon Specialists, made the different between success and failure with our Amazon launch. Navigating the Amazon world with a mature brand required a significant amount of clean up and optimization and we couldn’t be happier with the service and intelligence that was provided to our brand in such a short amount of time. The results have been outstanding!” – Robin Behar – Managing Partner, Table-Mate LLC

Client: Not Ketchup
Amazon Store Optimization

Summary
Unique and delicious line of dipping, condiment, sauce products.

Not Ketchup’s Amazon store needed optimization from a variety of key areas. Sales were flat. Although excellent customer reviews, the company couldn’t take advantage of previous customer reviews connected with older products. The bullets and product descriptions needed upgrading.

Project Highlights
• Reorganized parent/child products
• Wrote new branded copy using updated formatting
• Re-did SEO for titles and product description
• Automated customer service emails
• Consolidated old product reviews into new listings
• Ran automated campaigns

Result
• Sessions/Page Views increased by 189%
• 70% increase in sales in 30 days
• Stronger company branding
• Automated emails helped create more engagement
• Increased conversions by 45%

“I hired them to optimize my Amazon store in October and one month later sales had gone up almost 70% and they’re staying strong even after the holidays. I’m truly blown away by how much of a difference a few small, smart changes made.” – Erika Kerekes, Founder/Owner

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