Helping to improve
the value your products offer to Amazon shoppers
Client: Marlo's Bakeshop
The path to improved
sales & branding
Weak relevance to Amazon shoppers means you'll never gain any real Rankability over time.
You may have low seller and product reviews, underperforming Amazon Advertising, an inability to win the Buy Box because your competitors or even customers are winning it. Distribution enforcement becomes key to a growth plan over time for better Rankability.
Our Rankability services directly focus on helping you streamline and improve some key elements affecting rank over time – critical to longevity and success for your brand.
OUR RANKABILITY SERVICES INCLUDE
Create Automated E-mails for Reviews
Create Company’s Amazon Store Page
Fulfillment Plan Strategy: FBA, FBM or Dual
Distribution Enforcement Recommendation
Help Launch Promo Plan & Amazon Auto Advertising
E-mails for Reviews
As a first step, we'll help you take back your time and automate your Amazon Buyer-Seller messages.
Feedback Genius by SellerLabs sends automated emails based on tracking information from UPS, FedEx, USPS, and more. But we take it a step further to increase conversion.
We'll create Feedback Genius to improve your reputation over time, engage with Amazon shoppers, and build your company branding on Amazon.
For just $20/month, you can send up to 1k emails per month. Even at an average conversion rate of under 5%, it's still a valuable tactic to build Rankability over time.
Check out some of our Client sample emails
Create Your Company’s
Amazon Stores Page
For 3rd Party Sellers with Brand Registry 2.0, create an eyecatching multi-page, shopping experience and custom brand destination on Amazon.
• Tell your company & brand story
• Help shoppers find you faster
• Use videos, text, & images
• Exceptional analytics & insights
An Amazon Store Page is like having your own website within Amazon. Drive traffic with ads on Amazon and marketing activities outside of Amazon via a unique readable URL.
Optimize content and campaigns with data stores to give you understanding of your sales and traffic sources.
You’ll drive increased shopper loyalty and sales in your immersive Amazon Stores page experience.
More Client Amazon Stores Pages to Explore
FBA, FBM or Dual
Your Rankability plan will include the best way to fulfill your orders. You’ll want to examine this from an operational as well as a profitability point of view.
FBM or FBA or both?
Either you’ll ship to customers yourself Fulfilled By Merchant (FBM) or you’ll send your products to Amazon warehouses and let Amazon ship to customers via Prime Fulfilled By Amazon (FBA).
Fulfillment affects Rankability
For FBA Prime, Amazon makes it easy to get your products into their warehouses. They offer deeply discounted UPS rates to ship your products to any of their warehouses in the continental USA.
Is FBA your preferred choice?
Because of its scalability, simplicity, and the load it will remove from your team FBA is often the way to go. Prime offers massive exposure for your your brand. Depending on your product’s shelf life, shelf stability, package weight, melting issues, etc. you’ll want to come up with the best scenario.
Dual listings for FBM & FBA
We often create dual listings for FBM and FBA. What will your ideal fulfillment strategy look like? We'll evaluate and recommend the best action plan.
Distribution Enforcement Recommendation
It’s an all to common situation that finds 3rd Party Sellers competing with their own customers on Amazon.
We’ve worked with some out-of-control situations which find manufacturers being undercut by unscrupulious “customers.”
Enforcement preserves the pipeline
A proper distribution strategy will save you from all kinds of headaches with customers who may be posting inaccurate information, not adhering to MAP pricing, shipping expired product, and much more.
Brand Registry will help you take control of the whole Amazon platform and create a solid growth plan for you.
Seller Central vs Vendor Central
We help manufacturers who may have been invited to Vendor Central but who wish to migrate away from this distributor-oriented model and sell direct to consumer as a Pro Seller.
There are many challenges that require specialized knowledge and experience in dealing with these issues and setting you up for success on Amazon.
We'll address Distribution Enforcement and provide a plan to preserve your brand integrity and the best channels to sell your products.
Help Launch Promo
Plan & Amazon Auto Advertising Campaign
Helping launch your promo plan
What's your mix going to be? Amazon Promos are an incredibly powerful and simple tactic to improve page conversion which means Rankability over time. We'll offer up some ideas and strategies to get you moving into a promotional mindset.
Helping launch your Auto Ad Campaign
In our 4-Pillar Signature Service Scope of Work, we help you launch your Amazon Advertising with an Auto Ad Campaign (pay per click).
We typically recommend bidding $10-$20/day and letting it run for a month or so to let Amazon draw out the relevant converting keywords.
Transitioning to LM&S Amazon Advertising
The keyword insights we receive will help us set strategy for a comprehensive ongoing Amazon Advertising Management Program.
HOW WE WORK TOGETHER
We combine experience in specialty food & CPG
with knowledge of Amazon best practices
Consulting & Coaching