Further your story to nurture sales
Creative campaigns & focused results
Your inbound social media plan
Amplifying your inbound strategy plan
We think it’s a better strategy to create SMART social media plans. It means identifying platforms that your personas are active on. Each social media network was created to deliver a different type of social experience for audience members. Facebook, Twitter, LinkedIn, Instagram, YouTube, and more help to get your content in front of the right people and spread the right word about your business.
Defining your social media goals
Start by asking yourself, “what I’d like to achieve through social media?” Maybe it’s increasing blog traffic or newsletter subscribers. Or even increase the number of online purchases.
At every stage of the inbound methodology
Attract visitors with remarkable content across channels. Convert new visitors into leads via opportunities for visitors to subscribe and receive updates or special offers. Close by acting on insights you gather through social monitoring and provide value to prospects online. Delight customers by being a warm personality and turning your audience into family.
Setting goals for clear direction
It’s more easily measured. And your social media efforts tie results back to Return On Investment.
Your scalable & structured plan
Set SMART Goals
Specific, Measureable, Attainable, Relevant, Timely. A SMART goal might look something like: Have social media increase overall web traffic from social media by 30% from 100,000 visitors to 130,000 visitors by Dec. 31st, 2016.
Create a remarkable social media content plan
You’ll aim to make a lasting impression on audience members to keep them engaged. Content that’s specific for the channels you will promote them on. For example, your content plan may include blog posts, ebooks, webinars, and videos that you’d like to amplify on platforms such as Facebook, LinkedIn, or Twitter.
Meet your audience where they are
Consistent publishing is a key factor when identifying the platforms that your audience is most active on. By sharing content and updates regularly your audience will feel confident engaging with you because you’ve established a strong and active presence.
Tie efforts back to return on investment
The first is Platform. Next is Message. Then Visuals. And finally Results.
How to Attract Customers with Facebook
Believe it or not, Facebook isn’t just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you’re using the right approach. In this guide, you’ll learn:
- How to determine your Facebook marketing objective
- Practical tips for building your Facebook audience
- What content to create and share on Facebook to attract customers
- How to optimize your Facebook posts to get the most interaction
- How to maximize reach and lead generation using Facebook ads