Ready to implement creative tactics
for your overall success
Lou "Ludwig" Nicolaides
President & Chief Marketing Evangelist
I’ve been in specialty food marketing for over 20 years. My goal is to help you drive more revenue and customer engagement with your specialty food brand and help tell your brand story with elegance and strategically on Amazon. Prior to opening LM&S, I served as Director of Marketing for Sweda, Marcomm Manager for The Nutro Company (Mars, Inc.), Director of Marketing for Helen Grace Chocolates, and Marketing Manager for Tivoli Brands/Brenner Foods, Inc. Prior to that, I self published a guide to LA’s coffeehouses.
In 2011, I left my job in corporate marketing to follow my passion for cause-marketing. It’s where I opened LM&S to work exclusively with my first client: The Search Dog Foundation. My memberships include The Specialty Food Association, The Food Consultants Group, and The American Marketing Association. I received my BA in Public Relations from USC. I’m a public speaker, pianist, and composer.
I have over 8 years of experience in business start-ups specializing in consumer product creation and digital marketing. In the past 4 years, I have independently owned businesses generating over 1.2 million dollars in sales revenue without outside investment.
Much like our LM&S clients, I understand the big picture as an entrepreneur and am here to help guide your brand to success. My skillset and knowledge includes Shopify, SEO, Product Sourcing, Email Marketing, Organic and Paid Traffic and of course Amazon Brand Management. Since discovering the power of Amazon selling back in 2015, I am excited to help new and existing brands scale their business to the next level.
CPG Special Consultant
I support the LM&S team by helping specialty food clients drive expanded sales and brand awareness on the planet’s largest online store.
I am an entrepreneur and experienced natural foods professional based in Boulder, Colorado. I created the Appleooz crunchy apple chips brand in Colorado in 2012 and grew the brand through farmers markets, public events and direct to consumer marketing to have product placement in several hundred stores. Appleooz won Naturally Boulder’s Pitch Slam competition in 2014 and the brand was acquired by 1908 Brands in 2016.
As Brand Manager, I guided the rebranding process to Fruitivity Snacks www.FruitivitySnacks.com and coordinated the new product launch at Expo West in 2017. I have a strong sales and digital marketing background specializing in lead generation, inbound marketing, email marketing, public relations and social media. Some of my past clients include Horizon Organic, John Hopkins University, First Data, Xcel Energy, BP Solar, Cisco and Four Seasons. I’ve been a serial entrepreneur most of my life including starting the first Buffalo wings business in Vermont in the 1980’s and selling over 2 million wings in less than 5 years.
Visual Content Manager
HOW WE WORK TOGETHER
We combine experience in specialty food & CPG
with knowledge of Amazon best practices
Consulting & Coaching