Ready to implement creative tactics
for your overall success
Lou "Ludwig" Nicolaides
President & Chief Marketing Evangelist
I’ve been in specialty food marketing for over 20 years. My goal is to help you drive more revenue and customer engagement with your specialty food brand and help tell your brand story with elegance and strategically on Amazon. Prior to opening LM&S, I served as Director of Marketing for Sweda, Marcomm Manager for The Nutro Company (Mars, Inc.), Director of Marketing for Helen Grace Chocolates, and Marketing Manager for Tivoli Brands/Brenner Foods, Inc. Prior to that, I self published a guide to LA’s coffeehouses.
In 2011, I left my job in corporate marketing to follow my passion for cause-marketing. It’s where I opened LM&S to work exclusively with my first client: The Search Dog Foundation. My memberships include The Specialty Food Association, The Food Consultants Group. I received my BA in Public Relations from USC. I’m a public speaker, pianist, and composer.
National Sales Director
I support business development activities of Amazon Scopes of Work to help specialty food clients drive expanded sales and brand awareness on the planet’s largest online store.
I am an entrepreneur and experienced natural foods professional based in Boulder, Colorado. I created the Appleooz crunchy apple chips brand in Colorado in 2012 and grew the brand through farmers markets, public events and direct to consumer marketing to have product placement in several hundred stores. Appleooz won Naturally Boulder’s Pitch Slam competition in 2014 and the brand was acquired by 1908 Brands in 2016.
As Brand Manager, I guided the rebranding process to Fruitivity Snacks www.FruitivitySnacks.com and coordinated the new product launch at Expo West in 2017. I have a strong sales and digital marketing background specializing in lead generation, inbound marketing, email marketing, public relations and social media. Some of my past clients include Horizon Organic, John Hopkins University, First Data, Xcel Energy, BP Solar, Cisco and Four Seasons. I’ve been a serial entrepreneur most of my life including starting the first Buffalo wings business in Vermont in the 1980’s and selling over 2 million wings in less than 5 years.
Amazon Technical Specialist
I’ve been working in the world of eCommerce for the past 7 years and have launched successful online businesses and helped other online businesses grow and reach greater heights. My goal at Ludwig Marketing & Sales is to help businesses grow by introducing them to the growing world of eCommerce via Amazon and helping them optimize their listings & Amazon presence by using data-driven insights. My passion is to watch businesses grow & prosper and giving them the tools to succeed. Ludwig Marketing & Sales has given me a channel to capitalize on my passion by connecting me with cause-based businesses that are striving to grow.
I’ve received my Bachelor of Science in Business Administration from Cal Poly Pomona with an emphasis in Computer Information Systems. I have consulted for VC backed start-ups as well as small and medium sized businesses. I have an entrepreneurial mindset along with technical and analytical skills — all qualities which have helped me assist businesses in achieving growth.
Amazon Advertising Manager
I manage the LM&S Amazon Advertising strategy and help drive millions of dollars of Amazon sales for numerous specialty food brands via strategically focused campaigns for Sponsored products and sponsored brands.
I am the Founder and President of True Online Presence and author of Make Each Click Count - The T.O.P. Guide To Success Using Google AdWords.
I am a graduate of the University of Southern California and have been working in eCommerce since 2000. Over the last two decades, I have personally managed over $20 million in ad spend for over 100 clients throughout the country using Google AdWords, Amazon Seller Central, and Bing/MSN.
I work with the LM&S team as a special consultant on a variety of project-based initiatives including business development, content creation, business consulting and client support. I’ve always had a passion for research and also for finding the “story” – something that I believe adds immense value in how we approach everything from seeking out new clients to creating compelling branded content.
In 2013, I consulted for LM&S as a Sales/Business Development Manager with their principal client: SearchDogsUSA (licensing arm) for the charity: The Search Dog Foundation. I focused efforts on sales support of the charity’s newly-developed line of retail Canine Supplements. Our goal was to help the non-profit’s divirsification of fundraising revenue. My role included direct distribution into pet specialty stores, online, and Amazon.
By trade, I’m a writer, actor, and researcher. After graduating from Dartmouth College with honors in Classics and Theater, I received Master’s Degrees from Yale and Harvard in Comparative Religious Ethics and Human Rights. I’ve worked with Harvard Kennedy School’s Carr Center for Human Rights Policy, the International Center for Religion & Diplomacy, the Journal for Interreligious Studies, Harvard University Press, Asia Catalyst, Signet Education, LA Urban Farms, True Life Center for Wellbeing, and Integrated Refugee and Immigrant Services.
Visual Content Management
I’m a content creator and photographer for Ludwig Marketing & Sales. Because product sales are largely dependent on images used in the Amazon listings, I work with clients to select and upload images that best represent their products. Through image editing software and offering photography services, I ensure the images are high-resolution and are visually appealing to the customer base.
At Ludwig Marketing & Sales, I love the diverse personalities and strengths of the team and how each us provides input to form a refined product for the client. My other responsibilities include designing Enhanced Brand Content and Amazon Stores for the client. Enhanced Brand Content allows sellers to showcase their products through unique images and text placements.
Sellers who don’t have an Amazon Store can potentially lose significant traffic and sales. I enjoy learning from the seller’s perspective of Amazon and how each element is essential to driving sales. I have worked with a variety of outstanding manufacturers and some amazing brands at LM&S including: Adventure Mat, Agromonte, Ancient Ingrained, Good Day Chocolate, Jobelyn, Kofinas, Procera, Res-Q-Rinse, and Supernola.
HOW WE WORK TOGETHER
We combine experience in specialty food & CPG
with knowledge of Amazon best practices
Consulting & Coaching