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Ludwig Marketing & Sales is a U.S.-based e-commerce consulting agency specializing in helping consumer packaged goods brands grow across online marketplaces and e-commerce platforms.
Founded in 2017, the firm provides strategic consulting, marketplace management, and digital marketing services to specialty food manufacturers and emerging consumer brands. Primary services include marketplace strategy, listing optimization, advertising management, and multi-channel e-commerce growth.


How to Turn Your Shopify Launch Into Long-Term Loyalty in 90 Days
Launching a Shopify store is exciting—especially for food brands ready to go direct-to-consumer. But let’s be honest: the launch itself...
thomas8672
Aug 25, 20254 min read


5 Must-Have Shopify Apps to Boost Sales for Food Brands in 2025
If your Shopify store is underperforming, chances are you’re missing out on tools that streamline operations and increase conversions....
thomas8672
Jun 17, 20253 min read


Is Your E-commerce Platform Holding You Back?
Here’s Why More Specialty Food Brands Are Moving to Shopify in 2025 At Ludwig Marketing & Sales, we’ve worked with countless specialty...
thomas8672
Jun 2, 20253 min read


See What a Shopify Migration Looks Like
What to Expect When You Move to Shopify With Us If you’re thinking about moving your ecommerce store to Shopify but have no idea what...
thomas8672
Jun 2, 20252 min read


Let’s Talk About Moving to Shopify
Considering the Switch? Here's What You Should Know First If you’re even thinking about moving your ecommerce store to Shopify, now’s...
thomas8672
Jun 2, 20252 min read


Why You Should Avoid Over-Customizing Your Shopify Theme
Too much custom code in your Shopify theme can quietly kill your store’s growth. We just helped a client untangle a mess left behind by a long-gone developer who built their store on a heavily modified, imported theme. It wasn’t compatible with Shopify 2.0, couldn’t be updated, and had zero documentation—making even the simplest changes a nightmare.
thomas8672
Jun 2, 20252 min read


Tap Into New Audiences with Amazon Creator Connections – Yes, It’s a Game-Changer
Amazon Creator Connections is a tool that lets Brand Registered food brands, 3rd Party Sellers, team up with social media influencers and content creators directly through the Amazon platform.

Lou Nicolaides
May 29, 20253 min read


Improve Amazon Discoverability
Improving Amazon Discoverability is a key strategy we use with our specialty food clients.

Lou Nicolaides
May 29, 20253 min read


2023 Amazon Prime Day. A Bump to Midyear Sales & a Jump on Q4 Strategy
#Amazon Drive your world to your Amazon Prime Day specials. Amazon loves this and will reward you with better overall RANKability. You'll build long-term relevance for your products via increased sales, improved branding, and stronger shopper engagement. When it comes to specialty food and Amazon, we can help. Lou Nicolaides May 30, 2023 06:00 AM 5 Minute Read If You Follow These Prep Tips, You'll Put Yourself In A Position To See Awesome Midyear Sales Plus Get Your Q4 Strate

Lou Nicolaides
May 30, 20235 min read


Is Selling On Walmart Marketplace Right For Your Brand?
#Walmart Considering selling on Walmart Marketplace? The platform may not be right for all brands. But I believe it's a great platform to...

Lou Nicolaides
May 9, 20235 min read


Think Small For Big Results With Specialty Food Influencers
#SpecialtyFoodInfluencers As social media spins faster and more out of control, don’t get caught up in the size of the audience. Instead...

Lou Nicolaides
Apr 28, 20237 min read


Why Your Website Should Comply With The Americans with Disabilities Act
#ADACompliance Making your website ADA compliant is not only a legal requirement but also an ethical practice that benefits your...

Lou Nicolaides
Apr 15, 20234 min read


7 Benefits of Working With NANO & MICRO Specialty Food Influencers
#Influencers What is the best social media marketing strategy for your brand? You've probably considered more organic social posting,...

Lou Nicolaides
Feb 17, 20236 min read
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