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We're dedicated to helping specialty food brands grow online with helpful information on actionable strategies and tactics for Amazon, Walmart Marketplace, & Shopify. Subscribe and connect with us. You'll improve online sales, enhance branding, and grow your audience. And share your comments. Happy E-Commerce Selling!


5 Must-Have Shopify Apps to Boost Sales for Food Brands in 2025
If your Shopify store is underperforming, chances are you’re missing out on tools that streamline operations and increase conversions....
thomas8672
3 days ago3 min read


Is Your E-commerce Platform Holding You Back?
Here’s Why More Specialty Food Brands Are Moving to Shopify in 2025 At Ludwig Marketing & Sales, we’ve worked with countless specialty...
thomas8672
Jun 23 min read


See What a Shopify Migration Looks Like
What to Expect When You Move to Shopify With Us If you’re thinking about moving your ecommerce store to Shopify but have no idea what...
thomas8672
Jun 22 min read


Let’s Talk About Moving to Shopify
Considering the Switch? Here's What You Should Know First If you’re even thinking about moving your ecommerce store to Shopify, now’s...
thomas8672
Jun 22 min read


Why You Should Avoid Over-Customizing Your Shopify Theme
Too much custom code in your Shopify theme can quietly kill your store’s growth. We just helped a client untangle a mess left behind by a long-gone developer who built their store on a heavily modified, imported theme. It wasn’t compatible with Shopify 2.0, couldn’t be updated, and had zero documentation—making even the simplest changes a nightmare.
thomas8672
Jun 22 min read


Tap Into New Audiences with Amazon Creator Connections – Yes, It’s a Game-Changer
Amazon Creator Connections is a tool that lets Brand Registered food brands, 3rd Party Sellers, team up with social media influencers and content creators directly through the Amazon platform.

Lou Nicolaides
May 293 min read


Improve Amazon Discoverability
Improving Amazon Discoverability is a key strategy we use with our specialty food clients in our work as an Amazon and Inbound digital marketing agency for gourmet foods brands.

Lou Nicolaides
May 293 min read


2023 Amazon Prime Day. A Bump to Midyear Sales & a Jump on Q4 Strategy
#Amazon Drive your world to your Amazon Prime Day specials. Amazon loves this and will reward you with better overall RANKability. You'll...

Lou Nicolaides
May 30, 20235 min read


Is Selling On Walmart Marketplace Right For Your Brand?
#Walmart Considering selling on Walmart Marketplace? The platform may not be right for all brands. But I believe it's a great platform to...

Lou Nicolaides
May 9, 20235 min read


Think Small For Big Results With Specialty Food Influencers
#SpecialtyFoodInfluencers As social media spins faster and more out of control, don’t get caught up in the size of the audience. Instead...

Lou Nicolaides
Apr 28, 20237 min read


Why Your Website Should Comply With The Americans with Disabilities Act
#ADACompliance Making your website ADA compliant is not only a legal requirement but also an ethical practice that benefits your...

Lou Nicolaides
Apr 15, 20234 min read


7 Benefits of Working With NANO & MICRO Specialty Food Influencers
#Influencers What is the best social media marketing strategy for your brand? You've probably considered more organic social posting,...

Lou Nicolaides
Feb 17, 20236 min read
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