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4 Pillars to Consider for a Successful Amazon Storefront

Has your Amazon store hit $20k/month consistently? Do your products have at least 50 reviews? If not then consider these 4 Pillars   Earlier this year at Expo West’s State-of-the-Industry seminar, this slide caught my eye: We believe navigating the planet’s largest online retailer should be at the heart of a sales and marketing strategy for all specialty brands. Amazon’s Grocery …

4 Keys to Improve Web Inbound Sales Conversion for Brands

Create more engagement and conversion with these essential online inbound sales strategies As a content marketing agency, we’ve found that implementing the following four key inbound sales website strategies can help shift the needle toward better online conversion and increased sales. It’s a part of our web best practices as a digital marketing agency for small businesses – especially in the gourmet foods vertical.   1. Create …

5 Ways to Boost Sales and Product Ranking for Specialty Food Brands on Amazon.com

With some vision infused with strategic planning and specific knowledge, you can make a positive branding impact and grow incremental sales on this massive retail platform. When I launched our line of specialty boxed chocolates on Amazon some years ago while working as a Marketing Director for a well-known regional chocolate manufacturer, I really had high hopes and high expectations. You see, …

Have you Done a Marketing Audit Recently?

A Marketing Audit can be vital prior to future planning. If answered honestly, the following questions will help your marketing pro gain clarity and understand the environments and practices to evaluate what you are doing, why you are doing it, and its effectiveness. The following questions are preliminary in scope and should be submitted after an initial orientation meeting with your marketing consultant. …